Aug 18 2014

CAN YOU BE TOO PREPARED?

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You’re on the threshold

 

of a presentation.

 

Are you “overkill” ready?

 

 

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

 

Need more of a call-to-action? Click here:  86400

Hal@BusinessWorks.US or comment below

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Aug 06 2014

SPONTANEITY – Hal’s Post #1200

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When  Are  You

                                               

  SPONTANEOUS?

 

Entrepreneurial instincts require a range of attributes we’ve discussed here many times (Try the Search window. under the book cover on right) — passion, determination, innovativeness, reasonable risk-taking, etc. Rarely, though, do small and startup business venture gurus address one of entrepreneurship’s most basic anchor needs: spontaneity. . . being able to “turn on a dime.” Or, in 2014, “turn on a text message.”

By its very definition, being an entrepreneur is all about being a person of action. That translates to taking steps on one’s own behalf as well as taking steps, observing what happens, making adjustments, taking more steps, observing what’s happening, making adjustments, taking more steps, observing what’s happening, making adjustments — for as long as it takes to make an idea work!

Okay, so you know you need to incorporate more of this kind of thought process and practice but you’re not sure where or how to start? While there really is no better way to initiate more action in your day-to-day pursuits than to simply do it, it sometimes helps to have a prompt of some sort. Here are a couple of thoughts in that direction:

For just a few days– let’s say a week– put 10-20 sticky notes around in the places you most often look: car dashboard, cell phone, bathroom mirror, refrigerator door, coffee pot, wristwatch, pillow, computer screen, light switch, socks and underwear drawers, soap dish, add a few more of your own here. Each note needs to ask the 6-word question:

CAN YOU DO SOMETHING

DIFFERENTLY TODAY?   

So, that’s something tangible you can do that will help trigger or unearth from it’s hiding place, your sense of spontaneity. Those reminders should prompt you — for example– to think about and try: driving a different route to work or, starting your shower by scrubbing under your left arm instead of the usual right arm or, consciously smiling every time you step into and out of your workspace or, taping yellow caution tape around your bedroom doorway as a reminder to not talk business once you cross that line or, you got the idea.

Here’s something INtangible to keep in mind and prompt yourself with (same locations as above), but THESE sticky notes will (instead of a question) simply show the number “86400″ and to get the complete picture of what 86400 means to you, try clicking on this:

86400

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Hal@BusinessWorks.US         or         comment below

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Jul 19 2014

IF YOUR IDEA IS GOOD, YOU NEED TO KNOW. . .

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  THE FIVE PROVEN STEPS TO

 

  ENTREPRENEURIAL SUCCESS

 

  THAT MAKE IT HARD TO FAIL

 

1.

BE passionate about your ideas and make them work with the help of others. This means, of course, being emotionally committed to what you’re doing 24/7. By doing that, odds are you’ll never have to solicit and recruit others to your crusade. They will see a place for themselves and gravitate there on their own.

When that happens, others’ commitments will be more solid and grounded than if you had gone out hunting for them and then had to talk them into joining forces. It’s a proven fact: When people make their own decisions about what they want to do, they are happier, more dedicated to achieving results, and they do a better job!

 

2.

Often ACT first and plan second. This does NOT mean rashly jumping from the frying pan into the fire. It instead suggests that over- indulgence in evaluating, assessing, diagnosing, and long-term planning (I call it “analysis paralysis”) wastes time, money, energy, and opportunities.

Entrepreneurial leaders take action, make adjustments, act again, make adjustments, and act again. Except for formal loan and investor-required formal business plans, they limit their planning to the short term — hour, day, week, month. And even those plans are temporary and flexible. Not unlike being too focused on one’s goals instead of the path that leads there, watching the finish line causes stumbling and falls.

 

3.

Always RESPOND instead of react. A key ingredient in the success of this pursuit is stress management. Bottom line: If you always respond instead of react, you can never over-react. If you never over-react, you will be faithfully followed. Built snugly into this thinking is this important awareness:

HOW you respond to someone who

(or something that) is out of control

. . . IS WITHIN YOUR CONTROL.

And we know this because? Because every behavior — yours, your employees’, your customers and prospects — is a CHOICE. It’s just as easy to choose to make a situation easy as it is to choose to make it hard. It may require some conscious stress management effort but, in the end, leadership is measured by ability to gain results through control and responsiveness!

 

4.

LEARN as much as you can about yourself –your SELF– may be the single most important determinant of entrepreneurial leadership because it is the foundation, the cornerstone, of each of the above criteria, and of any others you might add to the list. Without knowing what makes you tick, you cannot pretend to understand others enough to be a true leader. TALK TO YOUR SELF. Oh, and remember to listen!

 

5.

USE hands-on specifics. Keep a journal. Date every entry every day. Separate facing pages into “What Happened” on the left and “How I felt” on the right. This discipline helps sharpen your skills to separate fact and observation from opinion and feelings. Write, draw, diagram, paste photos, spit, whatever floats your boat. It’s YOUR journal.

Attend group and individual “personal and professional growth and development”-type discussion and counseling sessions. Take advantage of local adult education programs that focus on self-expression — from giving speeches and stand-up presentations to writing or painting or photography or music or handicraft courses. DISCOVER YOUR SELF!

 # # #

Hal@TheWriterWorks.com or comment below.

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Jul 08 2014

BROADWAY WITHOUT LIGHTS!

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“There’s no business like small business

It makes economies grow

Everything about it is revealing

 

Got everything that customers want now

Nowhere could you get that happy feeling

When you make a sale-with-service vow”

(With There’s No Business Like Show Business adaptation apologies to Irving Berlin)

 

 

Like Broadway without lights, imagine America with no small business. We have thrived as a nation because of small business. Small business employs the vast majority of workers in this country, and stimulates the U.S. economy more than all the nation’s giant corporations put together!

ALL things great that happen in business

happen first in small business.

Entrepreneurs deserve the credit for our existence as a people. They brought us (and continue to bring us) to our senses. They made (and continue to make) the freedom of our daily lives happen. Our military forces deserve the credit for keeping our existence free.

Yet neither finds favor in Washington? Or, in fact, with a great many state and local governments?

Why do you think this is?

Government people are charged with regulating business but rarely if ever have enough business experience to even understand the consequences of their regulations. If, in fact, they were entrepreneurs to begin with, they would never have ended up in stultifying government careers.

What more poignant example could there be than the U.S. Postal Service . . . dying a long, painful death since 2008 (at taxpayer expense!)?

Show me a single entrepreneur who thinks that the way to make more money and compete with Fed Ex and UPS et al is to reduce services, close down basic operations, and raise prices. Please. The Postal Service is a shameful waste and an ideal example of everything that’s wrong with our government and our economy.

They take mailboxes off the streets because they don’t know how to make them profitable.
They cut employee hours, close offices and stop Saturday delivery in many locations to save money.
BUT they spend many millions of dollars in meaningless, empty advertising campaigns run by Madison Avenue ad agencies seeking to win awards instead of making sales. Clearly an example of what your Grandmother used to say about the right hand not understanding what the left hand was doing.

What’s really discouraging is that it doesn’t take—pardon the trite expression, but it says it best—a rocket scientist to figure out that the U.S. Postal Service is in shambles and that it’s ego-maniacal ad agency is certainly not the bail-out answer. It takes an entrepreneur.

Only an entrepreneurial-spirited soul has the wherewithal to fully understand and appreciate how to transform the Postal Service into a privatized, profitable business. Think this is unimportant stuff? Guess what? America’s government from the top down is agonizingly in need of reform and innovative new approaches if it is to survive.

This kind of thinking is not forthcoming from our nation’s leaders, and never will be until they are replaced en masse. You own and operate a small business? Are you willing to step up? It’s YOUR business, and ultimately your family, that’s on the line. Please do SOMEthing. Even if that just means “Talk it up!” Without small business, there IS no America!

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 Hal@BUSINESSWORKS.US        or comment below

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 Make today a GREAT Day for someone!

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Jun 25 2014

CHOOSING SALES SELLS!

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Only 10% of salespeople

                                                   

make more than 3 contacts

                                                         

with a prospective Customer.

————–

80% of sales are made

                                                               

on the 5th to 12th contact.

 

 

It doesn’t take a genius to figure out the message behind these stats

From the National Sales Executive Association, as brought to the surface on LinkedIn by –THANKS DOUG!– Douglas Green, National Field Market Manager, Healthcare at LanguageLine Solutions, Austin, TX.

 

Take the bitter pill! If you own or manage any part of a small or medium-size business, or if you are part of an individual or group professional practice, like it or not, you ARE a salesperson! If you can’t accept that and move forward, your business or practice won’t move forward. It is that simple.

So let’s explore this for a minute:

As a salesperson, what keeps you from making more than three contacts with a Customer or prospective Customer? What makes you stop short? Hint: It’s not likely to be the prospect or the circumstances. It’s your CHOICE — active or past– that’s holding you back!

If you’re so easily discouraged in representing your ideas/products/ services more than three attempts, imagine your credibility–never mind the credibility of your ideas/products/services–plummeting in the eyes of someone or group or entity after you’ve made only three attempts.

But whom, you may ask, wants to visit with someone five to twelve (12!!!) times to make a sale? A top performer, that’s who! The top performer you are capable of being, if you CHOOSE to be!

Frustration doesn’t fall from the sky and land on your shoulders. It’s something you intentionally or inadvertently CHOOSE.

Here’s a cage-rattler for you, from the good-fortune experiences I’ve had working with and learning from some of the world’s greatest salespeople: IT IS at least AS easy to choose to make the challenge of 5-12 contacts easy as it is to choose to make the challenge be hard.

And you must be lost in the Stone Age if you interpret “contact” or “visit” as a physical movement of your being back and forth to a prospect’s space. It’s true that physical back-and-forth trips may actually be called for in the case of high-ticket projects, but most of the time, contacts and visits take the form of phone calls, emails, text messages (when requested or agreed to ahead of time), or –Heaven Forbid!– a handwritten note or two (Huh? Handwritten?). It’s all about Communication!

It should go without saying, but I’ll pop the comment in anyway: It’s not probable that 5-12 prospective Customer contacts will succeed if they constitute a bombardment or avalanche anymore than if they are as far apart in time as most dentist visits, so common sense must be paired with choosing persistence.

The bottom line: If you want to rise above the rubble, make a conscious choice to rise and a conscious choice to not be sidetracked.

Play the 10%-80% odds! Remember that Consistency Sells! And guess what else? Repetition sells, repetition sells, repetition sells. Repetition . . .

# # #

 Hal@BUSINESSWORKS.US        or comment below

Thanks for visiting. Go for your goals! God Bless You!

 Make today a GREAT Day for someone!

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Jun 11 2014

PROCESS BEATS ANALYTICS

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A Practice Axiom of Entrepreneurship…

 

“HOW” Something Happens

 

  is far more important than

 

  Who, What, When, Where, or Why

 

The histrionics of analytics is paralyzing corporate growth. With steadily increasing regularity, analysis paralysis has been squashing the very heartbeat of big business since the onset of the computer age.

The only differences I see between analytics now and the 1990s are speed and depth. But getting quick, more complete answers to the who, what, when, where, and why doesn’t turn problems into opportunities, and in fact radically impedes the very essence of progress and innovation.

Entrepreneurs recognize instinctively that the time spent trying to “get to the bottom of things” literally stops forward motion with a thud! And, to an entrepreneur, nothing is more important than taking her or his idea onward and upward. Nothing. Certainly not slow-motion replays in perpetuity. It’s all about TRUST. Entrepreneurs trust themselves and they trust their ideas.

Getting on with it is the gnawing desire

behind every entrepreneurial venture.

Try it. Adjust it. Try it. Adjust it. Try it.

Adjust it. Try it again. Adjust it again…

 

Who cares about who, what, when, where, or why except maybe a detective or investigative journalist? The answer (my best guess!) is only those whose careers are politically driven and who seek to justify their existences above all other pursuits. That nails it to (I believe) the vast majority of government managers and corporate executives, and all politicians. The clues: Big-grip handshakes, fake smiles, and eyes always fixed on the next rung up.

Successful entrepreneurs have a burning, passionate desire to see their ideas succeed. They live to achieve their ideas, not to make money, not to become famous, not to get promoted, not to grow their benefit packages, not to appease their bosses, not to retire, not to party, not to gamble, not to take unreasonable risks… and not to one-up their co-workers, neighbors, friends, or in-laws. Each has “a better idea” and winning acceptance for that idea is the fuel for the fire.

“Yeah, sounds good,” I’ve been told by numerous representatives of all three oppressed career arenas, “but we are the ones who get the jobs done, who make the markets, who spend the big bucks and create the jobs that grow the economy.” Sorry folks. You’re way off base. You don’t really do any of the above, except spend, which I might add, doesn’t take much brainpower. Small business creates the jobs, makes the markets, and stimulates the economy. Period.

Some entrepreneurial advice for government, corporate, and political spenders: Regardless of whether your perspective is manufacturing, operational, creative, sales, administrative or customer service, STOP WASTING TIME, ENERGY, AND MONEY analyzing every ounce of minutia trying to uncover who did what to whom under what circumstances and choose instead to focus on the process of what’s happening and how to make it better . . . Git R Done!

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 Hal@BUSINESSWORKS.US  or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

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Jun 04 2014

BUSINESS OWNER MIXED MESSAGES

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When is a pat on the back

                                              

  really a kick in the butt?

A client tells you your service is great, then complains about it later to others. Assuming nothing changed along the way to erode the value of your praiseworthy performance, your sense of anguish may simply be the result of of a mixed message. Mixed messages find their way into everyday business exchanges with increasing regularity.

“Pretty good job . . . for a woman!” is a typical example. “You’re doing this the right way, but you need to slow down and think it through better!” is another. Have you ever heard something like: “We need to move forward with plans to collaborate, but not at the expense of our own department (division, team, group)?”

Mixed messages are nonproductive. Mixed messages often couch hidden agendas. Unlike much problem solving that requires “two to tango” and cannot be realistically addressed by a single entity alone, mixed message situations can be resolved by one person taking preventive measures. These include paraphrasing, note taking, feedback, diagramming, and offering/ requesting examples. 

1)  PARAPHRASING. Instead of simply taking statements at face value and then squirming with them later, ask: “Do I understand you correctly to mean . . . (and repeat back what you think you heard, using your own words)?”

2)  NOTE TAKING. The biggest problem with note taking is that most people do not take notes. And even when they do, they fail to directly request the speaker to allow for it. “Would you mind please slowing down on (or repeating) that point for me  so I can make note of it because I don’t want to forget what you said.” is not just called for; it’s flattering to the speaker. But write it!!

3)  FEEDBACK. Speakers need to pause periodically and take inventory: “How are we doing here so far? Do you have any questions? Is all of this information clear?” Listeners need to politely interrupt periodically and take inventory: “Excuse me. Can we take a ‘Time Out’ minute here to summarize this last bit of information? I want to make sure I understand what you mean.” Write it!!

4)  DIAGRAMS. When speaker or listener is not 100% sure that communications are clear, ask for a diagram of the information; arranging keywords and ideas visually helps ensure accuracy, and can often illuminate a new perspective.

5)  EXAMPLES. Ask for them. Very few exchanges of information fail to become transparently clear when examples are offered and discussed.

Getting tangled up in miscommunication can be frustrating, annoying, and stressful. One person who is determined to “get it right” the first time, and who is willing to accept that it may take longer and be more work, will ultimately experience greater accuracy in dealing with others, and accuracy spells success.                               

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 Hal@BUSINESSWORKS.US  or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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May 28 2014

LISTEN TO THE QUIET . . .

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Small business owners, doctors, lawyers, accountants, consultants, and sales reps…

 

It’s all about what you DON’T say!

 

It’s what you don’t say that makes a sale, that brings in new patients and clients and customers. Try sharing this bit of wisdom with any fast-talk car dealership or mattress store (the most distrusted U.S. businesses) then step back to get laughed at… which, all by itself, should be sufficient to convince you.

It’s true that being on the sales end of the spectrum in any given conversation, presentation, meeting, or conference, carries with it the responsibility to pay attention more, listen more, and shut up more! I’m not always smart enough to DO it, but I try because I think the old axiom that we should listen 80% of the time and talk 20% is true!

Besides forcing me to listen more carefully, the 80/20 formula enables me to be more patient with others and myself. It also prompts me to be more concise, more to the point — we inevitably choose our words and examples more carefully when we do take our 20% slice of a discussion.

People buy from knowledgeable people who excel at active listening. We like to hear –or at least I do– about what we don’t know when we ask for it but, Boy! I really resent the intrusion on my time and mindset by those who flaunt it when I plain just don’t care? Talk does not cook rice!

Oh, and how about those who simply pay no attention to my verbal, facial, and body language signals? How do they miss my scowls, my squinted or rapidly-blinking eyes, my folded arms and jittery feet? Ah, then there are those who stare dumbly into space, or at my shirt collar, shoes or hair (or lack of), or their own hands or feet?

Or, yikes!… their wristwatch!

How many times have you—as a prospective customer/patient/client—been scared off by a know-it-all sales rep/ doctor/ lawyer/ accountant/ consultant? You know the type. “Everything is under control, my friend” (not a particularly ingratiating line from a friend I’ve never met). The great sales asset of genuine empathy is an entirely different matter.

Perhaps you’ve heard someone tell you: “Don’t worry. Be happy.” Worse yet, that was the song my former CPA played on his outgoing phone message. After producing an April 14th “minor” ($10,000) “IRS payment that needs to be paid with tomorrow’s taxes,” you’ll surely understand why I referred to him as “former.”

Instead of hearing and responding directly to my purchase interests and concerns, I get tons of information I don’t care about. And how much do you love token, dismissive head nods offered as pathetic attempts to pretend to be listening, but serving instead as a “yes but” lead-in to the next round of information dumping? Can you hear me now?

Oh, and to underscore the point, many in-person information overload spiels are accompanied by the spieler paying more attention to whom or whatever is going on behind me (or being more tuned into a blinking smartphone). And only heaven knows the distractions that keep telemarketers telemarketing.

Dynamics like these always make it tempting to ask:

“Uh, did you hear anything I just said?”

But I just walk away or hang up. How many of your prospective customers, clients, patients just walk away, or hang up?

C’mon, people! If you’re in sales, or healthcare, or law, or consulting, and you can’t get it together enough to listen attentively enough to prospective customers, patients, or clients, and be able to address their needs, go work for your nearby automobile or mattress dealer. You’ll fit right in.

# # #

Hal@BUSINESSWORKS.US  or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

Click Here to Comment On This Post

May 10 2014

Healthcare Leadership Can Mean Only One Thing…

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Healthcare Leadership Can Mean

                                                                        

Only One Thing… and it’s NOT

                                                                                                                                     

Obamacare or “Lean” Management

 

Thirty years of healthcare and medical practice-development have led me to conclude that some doctors, many therapists and most nurses get it! They understand that healthcare and healthcare leadership is personal, professional and passionate.

Sadly, a great many healthcare business executives and a good number of providers have sidetracked themselves into thinking that HEALTHCARE is all about slogans, smiling doctor billboards, malpractice insurance fees and reimbursement battles.

Reckless opinionated media “reporting” has drawn healthcare providers and business managers into a tangle of confusion. Talking heads thrive on using every opportunity to convolute issues, stir up doubt, be confrontational, and aggrandize politicians who support their network bosses and stockholders. It’s all a game, and we the people are losing.

Increasingly, government political (and more quietly, insurance company) empty suits are playing God. They are continually trying to convince the world that they are answering the call for qualified healthcare leadership. They, after all, proclaim to know more than we do about what diagnostic, treatment, and doctor choice decisions are best for each of us and our families.

They can live in Nevada and pretend to understand what healthcare is about in New Jersey or Tennessee or Maine. I don’t think so! They’re just protecting their own political profiles, pursuits and plans. And many top healthcare executives simply add fuel to the fire by talking and acting like healthcare is simply a maze of administrative or operational management techniques, methods, or styles that they alone have the answers to.

Well, guess what? Reality Check:

HEALTHCARE IS ABOUT PEOPLE!

You’re healthy, you want to stay healthy. You’re sick, you want to get healthy. That’s it! What part of “get and stay healthy” is so hard to understand?

What are all these other hocus-pocus theories, political scams, new tech apps, insurance deals, Congressional posturing, and media “findings” but diversionary tactics? Is it or is it not “dancing around the issues” in an attempt to look good, or to make money, or to win votes . . . instead of just sitting down and solving the damn problem?

Healthcare professionals justifiably rely heavily on emerging technology and associated improvements in methodologies like the Lean” management fad. But (and this is a big but) . . . BUT these are only tools. In the wrong hands, even a hammer can miss driving nails.

The bottom line is that leadership in healthcare

means stepping up to more than a diagnostic or

treatment provider role. It means having an

Advocacy Attitude . . . being on the patient’s side!

Imagine if every encounter a patient or patient family had with a healthcare provider could be –as was recently noted here in exemplary fashion by Sloan Kettering Cancer Institute provider and provider support staffers– a remarkable, high-five, bend-over-backwards experience . . . professional providers and caregivers acting like advocates on behalf of each patient and family!

Imagine if every patient and patient family could be trained in advance of every provider diagnostic or treatment exam to better manage anxiety. My best guess is that 3-4 minutes of every doctor exam are consumed with getting the patient to relax. With a 12-minute per patient insurance company limit imposed on the doctor in order to be reimbursed, that leaves 8-9 minutes to diagnose or treat . . . none of which ordinarily go well when distress is present. This is not rocket science. It is not a Madison Avenue branding campaign. It is not politics. It is reality.

Done correctly, these solutions cost nothing but initial investments in time and energy and perhaps some coaching. What’s the expected result? More accurate diagnostic readings and better receptivity to treatments. Happier patients and patient families (whose testimonials to others increase volume and referrals), improved staff teamwork, happier provider and staff and their families (who benefit from “take home” method values). Even happier insurance providers.

So, if skills, training and experience are all present, the “tipping point” factor comes full circle back to, yes, bedside manners!

 

It’s the “CARE” in HEALTHCARE!

 

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Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

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Apr 22 2014

Doctors, Therapists, Practice Managers, Hosp…

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 DOCTORS, THERAPISTS,

 

PRACTICE MANAGERS

 

 HOSPITAL EXECUTIVES

 

. . . ARE NOT

 

CORPORATE MUCKITY-MUCKS

 

You and your practice or facility are not likely to be a Fortune 500 corporate entity. So there’s no need to pretend being a marketing guru.

In fact, if you are feeling even a little bit over your head with marketing, you’re likely to be wasting money, time, and energy!

Maybe you’re unearthing a monster budget expense at the behest and/or persuasion of some big-time marketing company, PR firm or ad agency you’re working with or thinking of hiring? It can often feel (and be real) that such entities are simply throwing away your money to create a mumbo-jumbo branding program aimed at earning an award for themselves.

If you’re working with or considering  “experts” who are trying or promising to “position” you as the brightest star in the heavens . . . you may want to re-think it with a dose of reality.

Reality? Yes, you are a healthcare provider. That makes you an entrepreneur. Entrepreneurs challenge the system. In healthcare, they use (or retain) innovative thinking to establish, re-establish and upgrade the authenticity of themselves and the “saleability” of their services, careers, investments, and reputations.

You can accomplish this with: much less expense of money, the same expense of time, and sometimes greater expense of energy. Oh, and –by the way– having and practicing a sense of entrepreneurial reality tends to get far better value and results than engaging one of the “big-time-expert” groups noted above.

Just to be sure we’re on the same page here, I’m talking about –specifically– how to increase patient volume, how to stimulate patient and patient-family loyalty, and how to strengthen referral bases, channels, and networks without having to bet the farm!. Is that what you’re looking to accomplish?

Stay with me on the next few weekly blog posts and I’ll tell you HOW… or call or email me (info below) if you can’t wait!

Let’s start with the idea that what truly “sells” people is to be entirely focused on them and not on ourselves. Chest-beating, posturing messages about how great you think you are and smiling-face billboards, ads, and Facebook pages –regardless of expense involved– make no difference whatsoever. In fact, they often do the opposite… annoy, antagonize, create doubt and distrust, and send the people you’re trying to reach galloping off to your quiet competitors.

So do you have to be “quiet”? No, but you do need to be your authentic self. You do you need to be more conscious of the training and talent and experience gifts you deliver in your vital societal role as a healer and healthcare provider. Because THAT is your best marketing!

Is that hard? Of course, especially given the volatility, misdirection, intrusiveness, and mismanagement of government agencies, insurance companies, and today’s Obamacare circus, but –in the end– difficulty (as most entrepreneurs learn) is a choice.

There is much more coming to you at this blog in the hands-on, specific-how-to-steps departments in the days ahead. So, do return for more on how to get started and how to re-start.

In the meantime . . .

CHECK THIS disarmingly true, insightful post

at www.HealthcareTalentTransformation.com  

by David Lee Scher, MD, titled:

Five Ways Physicians Can Change Patient Behavior

 

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Hal@Businessworks.US    931.854.0474

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